【视频】美国康奈尔大学鸟类学实验室的美丽风景和野生动物

美国康奈尔大学鸟类学实验室主要致力于于对鸟类的研究、观赏和保护。该项目包括一个访客中心和守望台、标本贮藏室、实验室、声学室、世界上鸟鸣录音收藏量最大的图书馆和为实验室的各种保护活动准备的办公空间。

For nearly forty years, the Cornell Laboratory of Ornithology has been represented by a stylized “everybird.” Paired with an all-capitals serif wordmark, the old logo served the lab as it grew from a local academic initiative of about two dozen employees to an organization of more than 250 around the globe, housing among its assets the world’s most comprehensive collection of recordings of bird calls and other wildlife sounds. Feeling the need to update its image to match its standing and worldwide influence, the Lab turned to Pentagram for a new brand identity.
The new identity with the organization's full name.

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The colorful new mark, with its rounded form and red, yellow, and black palette, has been combined with the softer title case typefaces Avenir and Mercury to give it an overall friendlier feel than its predecessor. The new logo maintains the scientific respectability of the Lab—hence the boldface Cornell to emphasize the research university connection—but also projects a welcoming and friendly face to greet the hundreds of thousands of bird enthusiasts who look to the lab as a nesting place for their studies.